ARC Europe Group leverages Medallia to streamline experience of roadside assistance customers
Captures insight to positively enhance the customer journey
SAN FRANCISCO, Calif., BRUSSELS, Belgium – Feb. 24, 2021 – ARC Europe Group, the largest provider of B2B roadside assistance and mobility solutions in Europe, announced today a strategic partnership with Medallia, Inc. the global leader in customer and employee experience and engagement, to improve customer retention and brand loyalty during an unforeseen event on the side of the road.
ARC Europe Group and its network of automobile clubs across Europe have been serving as the leading partners of automakers for 30 years providing end-to-end customer service through a multiple set of solutions, spanning from service delivery at the roadside, to EV Assistance (Including assistance to the charging stations) and over the air assistance following the new Connected Car services requirements.
The implementation of Medallia Experience Cloud today allows ARC Europe Group to further place the customer at the heart of its operations by capturing key insights during an assistance event and proposing the right solution in real-time.
“Our collaboration with Medallia has been pivotal in helping us to streamline the customer experience delivered to our OEM Partners,” said Antoine Aubry, Head of Marketing and Communication at ARC Europe Group. “During a roadside event, the entire brand’s value chain is challenged. Therefore, by monitoring drivers’ expectations at every step of the assistance process, we are continuously improving our service proposal and helping our B2B customers with their customer retention and customer satisfaction strategies.”
ARC Europe Group is now rolling out the solution across several countries in Europe. This partnership is an additional step toward the digitalisation of the assistance industry in accordance with European data protection regulations.
“The need for digitalisation in the automotive market is a necessity borne out of consumer expectations”, said Greg Philiotis, SVP and Head of EMEA, Medallia. “By its very nature, assessing and improving on the customer experience in this industry presents many challenges and we are delighted to be working with ARC Europe Group to help them to overcome these and deliver the highest degree of customer satisfaction.”
About ARC Europe Group
ARC Europe Group is the largest supplier of B2B roadside assistance services in Europe with an outstanding network in more than 40 European countries. The Group represents its own subsidiaries in France, Poland, Russia and Greece, and its shareholders which are the major automobile clubs in Europe: ADAC, The AA, ANWB, ACI, OEAMTC, RACE, TCB & TCS.
The Group entered new fields of activities, with the ambition to sustain the electrical shift, delivering mobility solutions and connected services enlarging its geographical scope.
Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalised and predictive insights that can drive action with tremendous business results. Using the Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment. www.medallia.com
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ARC Europe Group Media Contact
Antoine Aubry, ARC Europe Group
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